Blog

Words to actions

Learnings, ideas and tips on things that I know and love: design, communications, leadership and AI.

Kaisa Alapartanen Kaisa Alapartanen

Take Control: Why Your Own Media Matters When Social Media Fails

What happens when social media platforms change their rules overnight, cutting your reach and disrupting your communication? If your brand relies solely on these platforms, you’re at their mercy. The solution? Invest in your own media. It’s the only channel you truly control—but building a strong, independent media presence requires strategy and ongoing effort.

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Kaisa Alapartanen Kaisa Alapartanen

Not so artificial intelligence

The term artificial intelligence (AI) has been around since 1956, when a group of scientists gathered at a summer project camp known as the Dartmouth Conference. They came up with the term to describe a new study field. The term was rooted in these scientists’ vision to create machines that could replicate human intelligence.  

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Design Kaisa Alapartanen Design Kaisa Alapartanen

When design becomes a booby trap

Medical equipment is supposed to help us—not feel like a trap. Yet during my recent mammogram, I found myself twisted into an awkward position, my neck straining painfully, wondering: Was this machine ever designed with real patients in mind?

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